I help healthtech companies turn clinical innovation into commercial growth — across strategy, marketing, and the people who make it happen.
GTM design, segmentation, revenue architecture, and sales-marketing alignment in regulated industries.
15 years across dental, dermatology, pathology, radiology, pharmacy — from startup to scale-up.
Taking ideas from concept to commercial reality. Rewiring how commercial teams work with AI.
Building high-performance teams across clinical, product, and commercial functions. 8+ years managing leaders.
Leading the commercial divisions for the best-in-class platform that supports Australian pharmacies and their patients.
Built commercial strategy for radiology and pathology AI across 5 international regions. Responsible for 115% NRR, 3.0 pipeline coverage and Win Rate > 40%.
Led a business unit across a full R&D cycle — from algorithm to national rollout — detecting melanoma as accurately as an expert dermatologist.
Head of product and customer success teams to grow dental SaaS from zero to $1M CARR in 2 years, while lifting NPS by 20 points.
Learn 80% of the content in 20% of the time. A practical system to use Claude for fast knowledge acquisition. Download my exact MD files for free.
Show me how ↗176 pages on bridging the gap between product thinking and commercial outcomes. About a 3-hour read. Self-published, 2021 (yes, before we had LLM's).
Download PDF ↓8-part series exploring how commercial leaders build careers that compound. 1,500+ downloads.
Listen on Spotify ↗I'm a commercial leader that thrives at the intersection of healthtech and AI.
Always looking for ways to improve how things are done. Favour experiments over building the perfect plan.
Currently Chief Commercial Officer at MedAdvisor. Based in Melbourne. Always curious about what comes next in health